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Promote Achievement

Congratulations! Your work has been recognised as a Finalist in The 4th Annual Lovie Awards. Now it’s time to show off your achievement and encourage the rest of Europe to vote for you to win in The People’s Lovie Awards.

  • You are now officially an industry leader.

    With the prestige and cache that accompany a Lovie Awards win, you've joined the ranks of the EU Web's best and brightest, making you - and your work - an industry leader.

    You’ll impress your clients.

    Whether it's maintaining current clients or winning new business, "Lovie Award Finalist" validates your superior work and gives your clients and prospects the confidence they need to invest in your services.

    You can make headlines.

    Lovie Awards Finalists earn media coverage around the world, from publications like The Guardian, VICE, The Huffington Post, Wallpaper*, The Independent, Dazed, Vanity Fair, The Next Web, Gründerszene, Le Monde, and WIRED, among others. Becoming a Lovie Awards Finalist offers countless publicity opportunities in national, local, and trade media, as well as internal communications and marketing materials.

    You can salute your team in a big way.

    Your Lovie and/or People's Lovie win allows you to recognise your valued employees for their accomplishments. There's no better way to show them that you think their work is award-winning than to share your Lovie news with the world.

    You've proven that you stand out among your peers.

    Out of the thousands of sites, videos, apps, and social media submissions from the EU, only the best are chosen as Finalists, and your work is among them. By coming this far, you've proven your work is one of the few that truly stands out in the crowd.

    You can meet the movers and shakers.

    When you win a Lovie Award and/or People's Lovie Award, you’ll be invited to attend The 4th Annual Lovie Awards celebration on 11 November 2014 in London, where you'll get to rub elbows with the industry's foremost professionals, luminaries, and celebrities in tech. To see who attended last year's celebration, check out the photo gallery here.

    You can deliver a Declaration of Lovie speech.

    All Lovie Winners in attendance at the show have the opportunity to deliver one of The Lovie Awards' hallmark Declaration of Lovie Speeches. Past Lovie Award Winners - and their speeches - include Stephen Fry ("This award means everything to me"), Bjork ("I love my Special Achievement Award"), Tweetdeck, VICE UK, The BBC and many more. Declaration of Lovie speeches are shared with the world via the official Lovie Awards YouTube channel at youtube.com/lovieawards

    Receive validation for a job well done.

    Now more than ever, the value of Internet expertise is crucial for any organisation. As a Finalist, your work exemplifies excellence in the industry, which you'll be able to share with your clients, competitors and corporate management.


Leverage your Finalist status to garner some great publicity and earn votes in The People’s Lovie Awards.

  • Put a People's Lovie logo on your site

    Download the appropriate promotional badge for your site (see right side-bar).

    Devise a public relations plan

    Don’t be shy. Now is the time to promote your success as a Lovie Awards Finalist and target a variety of national, local, and online media. Here are some tips of the trade:

    • Write and distribute a press release highlighting your People's Lovie recognition. You can develop and implement media campaigns to generate attention, including broadcast, print, radio, online/bloggers. You should target news sites and blogs that cover your category or industry, as well as your hometown media.
    • Pitch yourself for a feature story at pertinent media outlets. Use your People's Lovie eligibility as a news opportunity for the media to cover your success, growth, and future plans.
    • In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find on the Lovie Awards Fact Sheet.
    • If media need official Lovie press photos, videos, or additional media resources, you’ll find those on the Lovie Photo Pages.
    • Feel free to contact Emily Warren for more information or tips.
Launch a People's Lovie campaign

Encourage users, partners, employees, friends, family, and the general public to vote for you in the People's Lovie Awards by highlighting voting information in all of your Lovie Awards activities. Make sure to use social media like Google+, Twitter, and Facebook to help encourage votes!

      Share with your network

      Send a special email to your network of colleagues, clients, friends, family, and customers to let them know about your nomination.

      Make your People's Lovie a centrepiece of your marketing plan

      Take out an ad in a local or national newspaper or magazine, or add a People's Lovie Award logo to materials that you've already got in the pipeline.

      Brag to your favorite blog

      There are dozens of blogs that cover every industry. These online outlets are a great way to spread the word about your nomination.

      Shine in your email signature

      Have your team highlight the People's Lovie Awards in their email signatures.

      Spice up your company and personal bio

      Adding this honour to your company or personal bio will show potential customers and partners that your work is award-winning.

      Put a Lovie badge on your website

      You can either download an image to place into your page, or use our code to overlay this banner. All you have to do is copy the code below and paste it between the <head> </head> tags of your site.

Social Media

Use the power of social media to win the most votes! #Lovies

  • Make some noise

    This year, The Lovie Awards is making it easier than ever for your fans to share the news that they voted for you. Once they cast a vote, your fans and followers can share to Facebook and Twitter right from the voting site, encouraging their network to vote for you as well.

    The more you encourage your fans to build buzz on social media, the closer you'll come to delivering your Declaration of Lovie speech. Don’t forget to use the hashtag #Lovies.

    Some sample tweets:

    Update your social networks

Share the news on on your social networks by linking directly to your People’s Lovie ballot, and updating your cover images to with the badges we’ve provided. If you need some pointers on copy or creative, feel free to mimic what we’re posting on our own channels.

    Let us know

    We love to hear about exciting happenings and news from Lovie Winners! Let us know what you’re doing by tweeting at us at @lovieawards, on The Lovie Awards Facebook Page and on The Lovie Awards Google+ Page.

Sample Release

A press release is a great way to spread the word about your achievement

  • Download The Lovie Awards Winner Sample Press Release

    Contact: (Finalist Spokesperson Name) 
(Finalist Spokesperson Phone) (Finalist Spokesperson Email)

    [NAME OF FINALIST] NAMED FINALIST FOR BEST [CATEGORY] [Type: Website, Internet Video, Online Advertising, Mobile & App or Social] IN THE 4TH ANNUAL LOVIE AWARDS

    Fans Can Vote Online to Help [FINALIST] Win EU Internet's Top Honor: peopleslovie.eu

    [CITY] — [Date XX] - [Finalist Name] announced today that it has been named a Finalist for Best [category] [Website, Internet Video, Online Advertising, Mobile & App or Social] in the 4th Annual Lovie Awards. The Lovie Awards is presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading European award honouring excellence on the Internet. The IADAS, which nominates and selects The Lovie Award Winners, is comprised of web industry experts, including Actor and Presenter Stephen Fry, Founder of Zipcar Robin Chase, Founder of Ifwerantheworld Cindy Gallop, Co-founder of Spotify Michelle You, Head of Digital at the British Red Cross Margaret O'Donnell, Digital Director at BBC Earth Eva Appelbaum, Founder and CEO of SoundCloud Alexander Ljung,  Chief Content Officer & Editor-in-Chief at Telegraph Media Group Jason Seiken, and Founder and CEO of Moo.com Richard Moross.



"[Winner Name] has excelled in its category, showing fantastic prowess in digital innovation and creativity"said Nik Roope, Executive Chair of IADAS. "This award is a testament to the skill, ingenuity, and vision of its creators."

    As a Finalist, [FINALIST] is eligible to win a People's Lovie Award, which is voted online by fans across the globe. From now until 9th October, [FINALIST] fans can cast votes at peopleslovie.eu.

    [Finalist Name] will be honoured at the The Lovie Awards ceremony from St. Luke's LSO in London, on 11th November 2014, where they will have an opportunity to deliver a "Declaration of Lovie" acceptance speech. A full list of The Lovie Awards Finalists can be found at peopleslovie.eu

    About [FINALIST]


    About The Lovie Awards

    The mission of the Lovie Awards is to recognise the unique and resonant nature of the European internet community – from Europeʼs top web and creative networks and content publishers to cultural and political organisations and bedroom bloggers. Now in its third year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends. The awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish and Italian can be entered in five main category types: Websites, Mobile & Apps, Internet Video, Online Advertising, and Social. More information at www.lovieawards.eu/


    About The International Academy of Digital Arts & Sciences

    The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organisation, The Academy selects the Nominees and Winners for The Webby Awards, the leading honour for Web sites and individual achievement in technology and creativity, and its European sister, The Lovie Awards. More information at www.iadas.net




Fact Sheet

All media love facts, numbers and statistics. Here are some media-friendly facts and statistics about The Lovie Awards to help strengthen your pitch for your story.

  • Key Dates

    23rd September 2014: Finalists announced and People's Lovie Awards voting begins.

    9th October 2014: People's Lovie Awards voting ends.

    14th October 2014: All Lovie Award Winners Announced.

    11th November 2014: 4th Annual Lovie Awards Celebration, at St Lukes LSO in London.

    Key Facts

The Lovie Awards, the European sister to the world-famous Webby Awards, is the only pan-European award recognising online excellence. The 4th Annual Lovie Awards received nearly 1500 entries from over 30 European countries.


    Winners are chosen by the International Academy of Digital Arts & Sciences a global organisation whose European members include Actor and Presenter Stephen Fry, Founder of Zipcar Robin Chase, and Founder of Ifwerantheworld Cindy Gallop, Co-Founder of Spotify Michelle You, Head of Digital at the British Red Cross Margaret O’Donnell, Digital Director at BBC Earth Eva Appelbaum, Founder and CEO of SoundCloud Alexander Ljung, Chief Content Officer & Editor-in-Chief at Telegraph Media Group Jason Seiken, and Founder and CEO of Moo Richard Moross.

    Judging Criteria

    Winners are selected for recognition based on excellence in the following criteria:

    Websites and Mobile:
    Content, structure and navigation, visual design, functionality, interactivity and overall experience.
    Online Advertising:
    Creativity, integration, overall experience.
    Internet Video:
    Concept and writing, quality of craft, integration, overall experience.
    Content, creativity, engagement, overall experience.

    Past Winners

Recognition by The Lovie Awards puts you in the esteemed group of industry leaders such as Bjork, Stephen Fry, Vic Hayes, "The Father of Wi-Fi", Artist JR, CandyCrush, Soundcloud, BBC, AKQA, VICE, Skype, Financial Times, UZIK, Moshi Monsters, Telegraph Media Group, and many more.

    Important Links

The People’s Lovie Awards Voting Site

    Lovie Awards Website
    Lovie Awards Twitter
    Lovie Awards Facebook
    Lovie Awards YouTube
    Lovie Awards Flickr
    Lovie Awards Instagram

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Follow The Lovie Awards on Twitter

RT @PenguinUKBooks: We've been nominated for 'Overall Social Presence' in the @lovieawards and you can vote for us here &gt; http://t.co/FmaX3…


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