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Promote Achievement

Congratulations! Your organisation has been recgonised as a Winner in The 3rd Annual Lovie Awards. The entire world should recognise this amazing achievement and you should promote your recognition.

  • You are now officially an industry leader.

    With the prestige and cache that accompany a Lovie Awards win, you've joined the ranks of the EU web's best and brightest, making you - and your work - an industry leader.

    You’ll impress your clients.

    Whether it's maintaining current clients or winning new business, "Lovie Award Winner" validates your superior work and gives your clients and prospects the confidence they need to invest in your services.

    You can make headlines.

    Past Lovie Award Finalists have garnered coverage around the world: from The Huffington Post, WIRED and Wallpaper to Pubblicità Italia and The Independent. Becoming a Lovie Award winner offers countless publicity opportunities in national, local, and trade media, as well as internal communications and marketing materials.

    You can salute your team in a big way.

    Your Lovie and/or People's Lovie win allows you to recognise your valued employees for their accomplishments. There's no better way to show them that you think their work is award-winning than to share your Lovie news with the world.

    You've proven that you stand out among your peers.

    Out of the thousands of sites, videos, apps, ads social works that were submitted from the EU, only the best are chosen as Winners, and your work is among them. By coming this far, you've proven your work is one of the few that truly stands out in the crowd.

    You can meet the movers and shakers.

    When you win a Lovie Award and/or People's Lovie Award, you're invited to attend the special Winners Party on 13th November 2013 in London, where you'll get to rub elbows with the industry's foremost professionals, luminaries and celebrities. To see who attended last year's celebration, check out the photo gallery here.

    You can deliver a Declaration of Lovie speech.

    All Lovie winners in attendance at the show have the opportunity to deliver one of The Lovie Awards' hallmark Declaration of Lovie Speeches. Past Lovie Award Winners - and their speeches - include Stephen Fry ("This award means everything to me), Bjork ("I love my Special Achievement Award"), Tweetdeck, VICE UK, The BBC and many more. Declaration of Lovie speeches are shared with the world via the official Lovie Awards YouTube channel at youtube.com/lovieawards

    Receive validation for a job well done.

    Now more than ever, the value of internet expertise is crucial for any organisation. As a Winner, your work exemplifies excellence in the industry, which you'll be able to share with your clients, competitors and corporate management.

PR

Sure-fire ways to make sure people know you're up a Winner

  • Put a Lovie winner logo on your site

    Download the official logo, here.

    Devise a public relations plan

    Don’t be shy about your win. Now is the time to promote your success by targeting a wide-variety of national, local and online media. Here are some tips of the trade:

    • Write and distribute a press release highlighting your achievement. You can develop and implement media campaigns to generate attention, including broadcast, print, radio, online/bloggers. You should target news sites and blogs that cover your category or industry, as well as your hometown media.
    • Pitch yourself for a feature story at pertinent media outlets. Use your Lovie win eligibility as a news opportunity for the media to cover your success, growth, and future plans.
    • In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find at the Lovie Awards Fact Sheet.
    • If media need official Lovie press photos, videos, or additional media resources, you’ll find those on the Lovie Photo Pages.
    • Feel free to contact Sean Harwood, Full Fat PR for more information or tips.

      Share with your network

      Send a special email to your network of colleagues, clients, friends, family and customers to let them know about your nomination.

      Make your Lovie win a centrepiece of your marketing plan

      Take out an ad in a local or national newspaper or magazine, or add a Lovie Award logo to materials that you've already got in the pipeline.

      Don’t leave any (social media) stone unturned

      Dont forget to update your Twitter, Tumblr, Facebook, YouTube, Pinterest, LinkedIn and Wikipedia (and more!) pages with info about your status as a Lovie or People's Lovie Winner. Tweet about your win using the official Lovie Awards Winner hashtag #LovieWin! It is a great way to way to define your Lovie achievement for an even wider audience.

      Brag to your favorite blog

      There are dozens of blogs that cover every industry. These online outlets are a great way to spread the word about your win.

      Shine in your email signature

      Have your team highlight their Lovie Awards win in their email signatures.

      Spice up your company and personal bio

      Adding this honour to your company or personal bio will show potential customers and partners that your work is award-winning.

      Put a Lovie Winner’s badge on your website

      You can either download an image to place into your page, or use our code to overlay this banner. All you have to do is copy the code below and paste it between the <head> </head> tags of your site.

Social Media

Tell the world about your huge victory

  • Use social media to win a People’s Lovie

    Use social media to celebrate your Lovie Awards win. We're totally giving you permission to brag a little. Share news about your win on Twitter, Facebook, Instagram, Tumblr, Pinterest, LinkedIn, and more! Your fans, friends, and followers will want to know about your big win. Maybe they can help you craft the perfect Declaration of Lovie Speech.

    If the excitement of your win has left you at a loss for words, here are some ideas for sharing the news:

    Tweet it to the rafters:

    Some sample tweets:

    Don't forget to use the hashtag #LovieWin

    Share the great news on Facebook:

    • We're so excited to announce that we won a Lovie Award! Thanks to everyone who worked on, voted, or supported us! What do you think our Declaration of Lovie Speech should be? http://winners.lovieawards.eu
    • We're a 3rd Annual Lovie Awards Winner! Visit our winning moment in the Lovie Winners Gallery + Archive - http://winners.lovieawards.eu
    • Excited to announce that we're People’s Lovie Winners! Thanks to everyone who helped make this happen. See our win: http://winners.lovieawards.eu

    Update your social networks

    Share news about your win on Twitter, Facebook, Tumblr, Pinterest, LinkedIn, and more! It is a great way to way to share your Lovie achievement. If you need some pointers check out what we are posting on our networks and go from there!

    Let us know

    We love to hear about exciting happenings and news from Lovie Winners! Let us know what you’re doing by tweeting at us at @lovieawards and on The Lovie Awards Facebook Page.

Sample Release

A press release is a great way to spread the word of your achievement

  • Download The Lovie Awards Winner Sample Press Release

    For Immediate Release

    Contact: (spokesperson name)
    (spokesperson phone)
    (spokesperson email)

    [WINNER NAME] NAMED BEST [Category] [Type: Website, Online Film & Video or Advertisement] IN THE 3rd ANNUAL LOVIE AWARDS;


    [CITY, COUNTRY] — [Date XX] - [Winner Name] announced today that it has been named the Best [category] [website, online film & video, mobile & app, advertisement or social] in The 3rd Annual Lovie Awards. Hailed as “a prestigious competition for websites, tablet apps, mobile sites and digital video” by The Sunday Times, The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading European award honoring excellence on the Internet. The IADAS, which nominates and selects The People’s Lovie Awards Winners, is comprised of web industry experts, including Musician and Artist Imogen Heap, Founder of Zipcar Robin Chase, and Founder of Ifwerantheworld Cindy Gallop, Co-founder of TechHub Mike Butcher, Co-Founder of The Next Web Patrick De Laive, Actor and Presenter Stephen Fry, Design director and founder of OpenIDEO and IDEO Tom Hulme, Founder and CEO of SoundCloud Alexander Ljung, WIRED Editor at Large Ben Hammersley, and Founder and CEO of Moo Richard Moross.

    [INSERT DESCRIPTION OF WINNER]

    
"[PL Winner Name] has excelled in its category, showing fantastic prowess in digital innovation and creativity" said Nik Roope, Executive Chair of IADAS. "This award is a testament to the skill, ingenuity, and vision of its creators."

    [INSERT QUOTE FROM WINNER SPOKESPERSON]

    [PL Winner Name] will be honoured at the The Lovie Awards ceremony from St. Luke's LSO in London, on 13th November 2013, where they will have an opportunity to deliver a "Declaration of Lovie" acceptance speech..A full list of both The Lovie Awards and The People's Lovie Winners can be found at winners.lovieawards.eu

    ABOUT [WINNER]:

    [INSERT WINNER BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]

    ABOUT THE LOVIE AWARDS:

    The mission of the Lovie Awards is to recognise the unique and resonant nature of the European internet community – from Europe’s top web and creative networks and content publishers to cultural and political organisations and bedroom bloggers. Now in its third year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends.The awards reflect the tremendous growth of the internet as a tool for business and everyday lives. This year we are expanding the mission to honour European excellence by adding to the judging academy, increasing the number of categories in Websites, Online Advertising, Internet Video, Mobile & App and introducing honours in Social. The Lovie Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Lovie Awards include: Microsoft, Aquent, Vitamin T, MediaMonks , Quixel, Smesh, Innov8d!, The Next Web, Cool Hunting, Creativepool, Ninja Marketing, TechHub, Digital Shoreditch, Little Black Book and VentureVillage.

Fact Sheet

All media love facts, numbers and statistics. Here are some media-friendly facts and statistics about The Lovie Awards to help strengthen your pitch for your story.

  • Key Dates

    13th November 2013: 3rd Annual Lovie Award Winners Party, at St Lukes LSO in London.

    Key Facts

    The Lovie Awards, the sister to the world-famous Webby Awards, is the internet's highest honour for the European Web. The 3rd Annual Lovie Awards received nearly 2000 entries from over 20 European countries.

    Judges

    Winners are chosen by the International Academy of Digital Arts & Sciences a global organisation whose European members include Actor and Presenter Stephen Fry, Singer and Artist Imogen Heap, Tweetdeck Founder and CEO Iain Dodsworth, Spotify General Manager Europe Jonathan Forster, Fashion Designer Henry Holland, Founder of Zipcar Robin Chase, and Founder of Ifwerantheworld Cindy Gallop.

    Judging Criteria

    Winners are selected for recognition based on excellence in the following criteria:

    Websites and Mobile:
    Content, structure and navigation, visual design, functionality, interactivity and overall experience.
    Online Advertising:
    Creativity, integration, overall experience.
    Internet Video:
    Concept and writing, quality of craft, integration, overall experience.
    Social:
    Content, creativity, engagement, overall experience.

    Past Winners

    Recognition by The Lovie Awards puts you in the esteemed group of industry leaders such as Soundcloud, BBC, AKQA, VICE, Skype, Financial Times, Moshi Monsters, Telegraph Media Group, and many more.

    Important Links

    Lovie Awards Website
    Lovie Awards Twitter
    Lovie Awards Facebook
    Lovie Awards YouTube

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