From 2011-17, the trademark of The Lovie Awards is each winners’ official video acceptance speech, which was called a Declaration of Lovie. Each was a brief speech that MUST include the word « love » to commemorate the achievement.
Starting in 2018, Lovie Winners delivered a 7 Word Speech! You can watch them all here from the 9th Annual Lovie Awards event in London.
This format is a nod to the 5-Word Speech, popularised by our international sister The Webby Awards, and to the 7 European languages in which The Lovies accepts work. Plus, it’s a fun creative constraint, a recipe for fantastic speeches.