Press Releases

  • Judges Select Finalists for the Premiere Award that Celebrates Europe’s Internet Community, Honouring Media Companies, Brands, Independent Creators, Agencies and Tech Companies
  • Public Voting in the People’s Lovie Awards starts today through 27 September at

18 September 2018: The Lovie Awards, presented by The International Academy of Digital Arts & Sciences (IADAS), is announcing the finalists for the 8th annual awards today. The awards programme, sister of the international Webby Awards, celebrates the best of the European Internet community—from top creative agencies and publishers, to brands, cultural and political organisations and individual creators—across Websites, Online Advertising, Internet Video, Apps, Mobile Sites & Podcasts and Social categories.

Following the judging selection process, voting is now open for the People’s Lovie Awards through 27 September at Based on a popular vote of category finalists, the People’s Lovie Awards gives the public a chance to have their say and honour the Internet’s best across Europe.

The 8th Annual Lovie Awards saw nearly 1,500 entries from 33 countries submitted in seven native languages, with notable regional growth in The Netherlands (12% growth year-over-year) and Germany (9%). Finalists include some of Europe’s largest and most popular Internet services such as Dashlane, Skyscanner, Night Sky and WeTransfer, celebrities and personalities such as David Attenborough and Andy Murray, and charities and causes such as PETA, The International Rescue Committee and Reporters Without Borders.

Finalists also include world-class cultural institutions like the Royal Academy in London, Wallraf-Richartz-Museum in Cologne, Kunsthistorisches Museum (KHM) in Vienna and Rijksmuseum in Amsterdam. Regional and global brands such ABN Amro, ASICS, Audi, Bavaria, BBC, Burberry, Diesel, Fjällraven, Google, KLM, Lufthansa, Samsung and Volkswagen earned finalist distinctions as well.

This year, The Lovie Awards introduced suites of new categories in Branded Content and Branded Entertainment. Branded Content finalists include “The all-new The world’s fastest automotive content marketing website” (Jung von Matt), “Patrick Dempsey & Mark Webber – Retired Racers” (Kemper Kommunikation), plus a reintroduction to a Burberry capsule collection from the archives in “re-issued, with Burberry” (VICE UK) and an original podcast recreating the power of travel for KLM with “The Journey” (Born05).

In new suite of VR and 360 video honours, finalists displayed inventive and inspiring uses of these technologies to deliver new experiences, such as explorations of classic artefacts of art history in Austria with “The Art of Discovery” (Austrian National Tourist Office / Österreich Werbung), human-to-animal conversations for PETA in “Eye-to-Eye” (Kolle Rebbe), the surface of new planets in The University of Exeter’s “Exoplanet Explorer” (Engine House), self-driving cars in Waymo 360° Experience (Google Creative Lab) and Soa Aids “VR EXperience” (Soa Aids Nederland).

This year’s finalists also demonstrate how to successfully integrate Artificial Intelligence, Augmented Reality and Machine Learning into brand work. Finalists in Best Use of Messaging & Bots include a human vs. android test with “Humans 3 Voice Experience” (4creative / Channel 4), an adventure with Doctor Who with “Doctor Who Skype Bot” (BBC Worldwide) and the help of virtual KLM employee with “BB – KLM’s Service Bot” (CODE D’AZUR). Best Use of Augmented Reality finalists reveal the brutal reality of war with “Enter the Room” (International Committee of the Red Cross), demonstrate fitting furniture in your space with “IKEA Place” (SPACE10), map the stars and constellations with “Night Sky” (iCandi Apps), and explore ancient artefacts in “BBC – Civilisations AR” (Nexus Studios).

For the third year, The Lovie Agency of the Year Award will be presented to the European agency that performs best across all categories. 2018 contenders for Lovie Agency of the Year are BBDO Berlin, CODE D’AZUR (Amsterdam), denwerk (Cologne), Grabarz & Partner (Hamburg) and Jung von Matt (Hamburg).

“We’ve loved watching the European Internet mature over the last eight years since the launch of The Lovie Awards,” stated Nicolas Roope, IADAS Jury Chairman of The Lovie Awards. He continued, “Each year, The Lovie Awards provides a snapshot of Europe’s best thinkers, makers, engineers and imagineers. We exist to shine our torch on the accomplished and positive initiatives, businesses, campaigns and crafts on the internet that are all helping to move the world forward.”

The International Academy of Digital Arts & Sciences (IADAS) has over 500 members in the region, a who’s who of Europe’s best and brightest in digital. IADAS members include musician Imogen Heap, actor and writer Stephen Fry, “Father of Wi-Fi” Vic Hayes, Yann LeCun (Chief AI Scientist, Facebook), Anna Rafferty (Global Director: Digital Marketing & Digital Studios, BBC Studios), Iain Tait (Executive Creative Director, Wieden + Kennedy London), Mel Exon (CEO, The Sunshine Company), Corinne Vigreux (Co-Founder, TomTom) and Lauren Laverne (DJ & Presenter, Co-Founder, The Pool), among others.

The 2018 Lovie Award Winners will be announced on 10th October and honoured at a star-studded awards ceremony and celebration at The BFI Southbank in London on 15th November 2018.

The Lovie Awards is supported by Google for the fifth year running as premiere sponsor, joining the Lovie commitment to shining a spotlight on the European Internet’s best and brightest. Supporting sponsors include WP Engine and The London EDITION.

All finalists viewable at


Best Writing – Editorial

  • The Long Read – from (The Guardian)
  • BBC News – The Powerful (BBC News)
  • Codename: Igor (Dagbladet Magasinet)

Best Design – Aesthetic

  • Scars Of Democracy (Serviceplan Gruppe)
  • Why Design (Deloitte Digital)
  • Barovier & Toso (AQuest)
  • WePresent (WeTransfer)

Best Design – Functional

  • Don’t be numb (
  • TIM – The History of Connection (Havas Milan)
  • Boffi (ThinkingAbout™)
  • Rapha (Work & Co)

Best Practices

  • Art4GlobalGoals (denkwerk)
  • The all-new The world’s fastest automotive content marketing website (Jung von Matt)

Charitable Organisations & Non-Profit

  • Art4GlobalGoals (denkwerk)
  • International Rescue Committee website (International Rescue Committee)
  • ParalympicsGB (SOON_)
  • The Raoul Wallenberg Algorithm (Gullers Grupp)


Best Art Direction – New

  • The Path (Serviceplan Gruppe)
  • Game of Thrones “Tapestry” (Publicis)

Best Integrated Campaigns – New

  • Samsung Land of Emojis (Cheil Germany)
  • Save our Species (BETC)
  • Snapchat Puggerfly (Wieden + Kennedy)
  • Bavaria #Carnavalvrij (Blauw Gras)

Best Branded Editorial Experience – New

  • Humans 3 Voice Experience (4creative / Channel 4)
  • Game of Thrones “Tapestry” (Publicis)

Video Advertising Long Form – New

  • Kid’s Dreams (Grabarz & Partner)
  • The Whopper Dog (Grabarz & Partner)
  • Roadtrip to Happiness (Jung von Matt)
  • OVO Energy “Get Mad” (Biscuit Filmworks UK)

Best Cause Marketing Campaign

  • The Uncensored Playlist (MediaMonks)
  • Billboards Beyond Borders (Akestam Holst NoA)
  • Turkcell – #EngelTanimayanlar (People With No Boundaries) Tango Dance (Turkcell)

Branded Content

  • The all-new The world’s fastest automotive content marketing website (Jung von Matt)
  • “Patrick Dempsey & Mark Webber – Retired Racers” (Kemper Kommunikation)
  • re-issued, with Burberry (VICE UK)
  • The Journey (Born05)


Best Branded Entertainment – Scripted – New

  • The Indoor Generation (&Co.)
  • Generations (Very Patchwork)

Public Service & Activism

  • All is Not Lost (Affixxius Films)
  • The real price of water (Reelmedia Film)
  • Dedicare una canzone alle prostitute (ciao people)
  • Beatrice (Blue Chalk Media)


  • Artists After The Escape: Finding home in a foreign land (Deutsche Welle)
  • 10 Days At Sea: The Real Story Of The Aquarius (EURONEWS)
  • How to Make a Pearl (The Guardian)

Virtual Reality (Branded) – New

  • IKEA Immerse (Demodern)
  • Diesel Only the Brave High (BackLight)
  • Sky 4D VR (Publicis.Sapient)

Best Narrative Experience (Virtual Reality & 360 Video) – New

  • Mixed Reality by Max: Dutch GP (Triple)
  • PETA “Eye to Eye” (Kolle Rebbe)

Long Form – Branded Entertainment – New

  • Generations (Very Patchwork)
  • Europe II (Condé Nast Spain)
  • Captured Motion (NOWNESS)

Short Form – Branded Entertainment

  • Kid’s Dreams (Grabarz & Partner)
  • #EscapeRobot (Raw London)
  • An Amsterdam Bicycle Story (Lemon Scented Tea)
  • The Bunt Machine (WeTransfer)

Integrated Campaigns – Branded Entertainment

  • The blind photographer (Grabarz & Partner)
  • Soft Skills Can Come The Hard Way (Jung von Matt)


Best User Experience

  • Tintoretto2Go (denkwerk)
  • Skyscanner (Skyscanner)
  • The Lockdown (CODE D’AZUR)

Best Use of Messaging & Bots – New

  • Humans 3 Voice Experience (4creative / Channel 4)
  • Doctor Who Skype Bot (BBC Worldwide)
  • BB – KLM’s Service Bot (CODE D’AZUR)

Best Use of Augmented Reality – New

  • Enter the Room (International Committee of the Red Cross)
  • IKEA Place (SPACE10)
  • Night Sky (iCandi Apps)
  • BBC — Civilisations AR (Nexus Studios)

Best Visual Design

  • Duroc (Bonhomme)
  • Shell: Make the Future (UNIT9)
  • Nike Reactor (DPDK)

Utilities & Services

  • Audi E-xperience (Prophets NV)
  • IKEA Place (Norgram® Studio)
  • Suntours App – A Guide Always At Hand (Nextage Design)
  • Dashlane 6 (Dashlane)

Podcasts – Best Series – New

  • The Adoption (BBC Radio 4’s The World at One)
  • The Discovery Adventures (Mindshare)
  • Bezeten van Eten (Studio FoMO)

Podcasts – Interview/Talk Show

  • The Economist Radio, The Economist asks: James Comey
  • My First Time – VICE UK


Best Overall Social Presence (Social Excellence)

  • Blue Planet II – Campaign (BBC Worldwide)
  • The LEGO Social Media Journey (LEGO)

Experimental & Innovation (Social Excellence)

  • Liar (ITV Creative)
  • John Williams 360 (Powster)
  • BB – KLM’s Service Bot (CODE D’AZUR)

Events & Live Streaming (Social Video)

  • smart electric drive Carsino (BBDO Berlin)
  • Our Blue Planet: Turtles Hatching LIVE (BBC Worldwide)

Public Service & Activism (Social Content & Marketing)

  • #NoPriceOnKids (Brand Station)
  • Trash Isles (LADbible Group)

About The Lovie Awards
The mission of the Lovie Awards is to recognise the unique and resonant nature of the European Internet community – from Europe’s top web and creative networks and content publishers, to cultural and political organisations and individual creators. Now in its eighth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With nearly 1,500 entries from over 33 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Dutch, Swedish and Italian is judged by native speakers in five main category types: Websites, Apps, Mobile Sites, & Podcasts, Internet Video, Online Advertising, and Social. Partners and Sponsors of The Lovie Awards include Google, WP Engine, and The London EDITION.


PR Contact:
Katy Zack
+44 (0)780 990 6215

Press Kit:


The People’s Lovie Awards Voting Site:
Twitter: @lovieawards
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