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Winners Of The 1st Annual Lovie Awards Announced


– Big wins for Skype, SoundCloud, Vice UK, History Pin, ASOS and The Digital Story of Nativity at the inaugural Lovie Awards –

26 October, 2011, London: The International Academy of Digital Arts and Sciences (IADAS) – the industry leading organisation responsible for presenting the world-renowned Webby Awards, Internet Week New York and Internet Week Europe – today announced the winners of the inaugural Lovie Awards, the European sister of the Webbys.

The first-ever European awards, honouring and celebrating the best of the European web, has shortlisted entries from 17 countries with trophy winners from 14 countries, demonstrating a wide variety of entrants in the four main category types: Websites, Mobile & Apps, Online Advertising, Internet Video, in over 75 categories.

Two winners took home two and three Lovie Awards respectively in multiple categories, displaying the diversity and power of some of the best media, advertising and entertainment concepts this year. Tribal DDB Amsterdam won gold across three different media types, Websites, Video, and Advertising, with their work for Philips. The BBC scooped gold in two categories, Food & Beverage, as well as Education.

The Digital Story of Nativity, the viral video with over nine million views, telling the story of Jesus as it would be told via social media tools such as Facebook, Twitter and YouTube, won a Gold Lovie Award in the Viral video category. The video was thought-up and created by the Portuguese ad agency Excentric.

A Gold Lovie in the Utilities & Services category in Mobile was won by Skype, the internet communications company, for their iPad application. SoundCloud, the social sound platform based in Berlin, excelled in the Websites Services category.

Meanwhile Vice UK, the London-based arm of the global culture publication, picked up a Gold in the Online Film & Video – Documentary category, with a stirring piece about the Arab Spring rebellion in Syria. A Lovie Award was won by History Pin in the Mobile & Apps Education & Reference category, ensuring that our glimpses of the past will continue to be shared while building up to a huge story of human history.

ASOS, the global online fashion and beauty retailer was awarded a Gold Lovie in the Lifestyle: Tablet category for the innovative ASOS Marketplace.

Winners will be presented with their Lovie Award at a special awards party, doubling up as the grand finale of Internet Week Europe 2011, held on 11 November in the legendary St Luke’s Hawksmoor church in Shoreditch. The International Academy of Digital Arts and Sciences, which selects The Lovie Award Winners, comprises an outstanding line-up of European web industry experts including startup expert Reshma Sohoni of SeedCamp, Elke Klinkhammer of Neue Digitale/Razorfish, Jesus Revuelta of Doubleyou, Giuliano Giorgetti of AC Milan, Deezer founder Jonathan Benassaya, ,Chester Chipperfield of Burberry, Nicke Bergström of Mother, as well as the renowned musician Imogen Heap.

Says David-Michel Davies, Executive Director of IADAS: “We brought the Lovies to Europe because we knew there was a breadth and scale of excellence on the European Internet that was not being recognised. These inaugural Lovie Award Winners confirm that belief beyond any doubt.”

Nicolas Roope, The Lovie Awards Chair, adds: “Award programs are ultimately validated by the quality of the things they manage to recognise. In The Lovie Awards’ inaugural year we already see an all-star line up of the best of the best of the European internet scene surface in the shortlisted and trophy winners. We’re feeling very good about The Lovie Awards and we’re feeling great about what this means for Europe.”

Inaugural sponsors and partners of The Lovie Awards include: Yahoo!, Vitamin T, Behance, TVN, Ninja Marketing, Sapient Nitro, Skype and The Financial Times.

Other notable Gold Lovie winners include:

TV3alacarta from Televisio de Catalunya– Websites: Television (Spain)

Fork Unstable Media GmbH – Websites: Design (Germany)

SAS Timekiller by SWE Advertising Agency – Branded Game or Application (Sweden)

Huffington Post UK – Websites: News (UK)

New Roger & Gallet Sensory Experience by Digitas – Websites: Fashion & Beauty (France)

For a full list of the winners, please visit


Notes to Editors:
About The Lovie Awards
The Lovie Awards has been created to specifically honour achievement and the huge amount of outstanding work in Europe while taking into account local market differences. Hence, it is open to entries in five different European languages, as a recognition of the unique and resonant nature of the European internet community.

Work can be entered in four main category types: Websites, Mobile & Apps, Online Film & Video, Interactive Advertising & Media. Within the four groups, there are a number of sub- categories, over 70 in total, ranging from experimental websites and viral video through to mobile innovation, apps and integrated campaigns.


About The International Academy of Digital Arts & Sciences
The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading honour for Web sites and individual achievement in technology and creativity. Since 2008, IADAS has also presented Internet Week New York in cooperation with the city of New York. The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie,
Internet inventor Vint Cerf, political columnist Arianna Huffington, “The Simpsons” creator Matt Groening, R/GA Founder and Chairman Robert Greenberg.

More information at

For further information please contact:
Sophia Taglialavore, The Lovie Awards
T: +44 (0)2077495354

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