Ready to get the word out? Make sure everyone on the Internet knows about your Lovie Awards Finalist status—and get them to the polls!
Devise a Plan
Now is the time to promote your Finalist status by doing targeted outreach to national, local and online media. Here are some tricks of the trade:
- Write and distribute a press release highlighting your Lovie Finalist distinction in your local market. Use your recognition as a news peg for media outlets to cover your success, growth and future plans. (You’ll find a sample press release below.)
- In all your media outreach, be sure to include key facts about The Lovie Awards. Find them here.
- If media outlets need official Lovie Awards press photos, videos or additional media resources, you’ll find those in The Lovie Awards Press Room.
SAMPLE PRESS RELEASE TITLE
FOR IMMEDIATE RELEASE
Contact: (Spokesperson name)
Phone: (Spokesperson phone)
Email: (Spokesperson email)
[NAME OF FINALIST] NAMED FINALIST FOR BEST [CATEGORY] [Type: Website, Internet Video, Online Advertising, Apps, Mobile Sites & Podcasts or Social] IN THE 8th ANNUAL LOVIE AWARDS
Fans Can Vote Online to Help [FINALIST] Win EU Internet’s Top Honour: peopleslovie.eu
[CITY] — [Date XX] – [FINALIST] announced today that it has been named a Finalist for Best [CATEGORY] [WEBSITE, INTERNET VIDEO, ONLINE ADVERTISING, MOBILE SITE, APP, PODCAST or SOCIAL] in The 8th Annual Lovie Awards.
The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile sites, apps & podcasts and social. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Dan Howell (danisnotonfire), Actor/Writer Stephen Fry, Vic Hayes (“‘Father of Wi-Fi”), Robin Chase (Founder, Buzzcar), Alexander Ljung, Founder & CEO of Soundcloud and Corinne Vigreux (Co-Founder, TomTom).
“[FINALIST] has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity and vision of its creators.”
As a Finalist, [FINALIST] is eligible to win a People’s Lovie Award, which is voted online by fans across the globe. From now through 27 September, [FINALIST] fans can cast votes at vote.lovieawards.eu
All Winners will be honoured at the 8th Annual Lovie Awards ceremony at The BFI Southbank in London on 15 November 2018, where they will have an opportunity to deliver a “7 Words of Lovie” acceptance speech. A full list of The Lovie Awards Finalists can be found at vote.lovieawards.eu
[INSERT FINALIST BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]
About The Lovie Awards
The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its eigth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 33 countries, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in five main category types: Websites, Internet Video, Online Advertising, Apps, Mobile Sites & Podcasts and Social. More information at lovieawards.eu. Partners and Sponsors of The Lovie Awards include Google, WP Engine, and The London EDITION.
To Join the Conversation:
Launch a People’s Lovie Campaign
In addition to the Gold, Silver and Bronze Lovie Awards chosen by the European members of our judging academy in every category, you’re also now eligible to win the People’s Lovie Award, as selected by the online voting public.
That means it’s time to rally the Internet around your work. Encourage fans, partners, employees, clients, friends, family and the general public to vote for you, and make sure to use social media like Twitter and Facebook to reach as many people as possible. (For tips, see People’s Lovie: An Explainer.)
In addition, we love to highlight the best promotional campaigns from our Finalists and show snapshots of all the voting action. Feel free to share your campaign with us directly by contacting Lovie European Marketing Director Gianfranco Chicco at firstname.lastname@example.org
Share with Your Network
Send an email to your network of friends, family, colleagues and customers to let them know you are a Finalist. Don’t forget to let them know where to vote: vote.lovieawards.eu
Make Your Finalist Status a Centrepiece of Your Marketing
Take out an ad in a local or national newspaper or magazine, or add a Finalist logo to outgoing materials.
Put a People’s Lovie Logo on Your Site
You’ll want anyone who visits your website to know you’re award-worthy. An easy way to do that is by adding a Lovie logo to your page: Download the official logo here.
Spice Up Your Company and Personal Bio
Adding this honour to your company or personal bio will show potential customers and partners that your work is a cut above the rest, and will help drive votes.
Shine in Your Email Signature
Every little bit counts! Have your team highlight their Finalist status in their email signatures with a link to the polls.