Leverage your Winner status to grab headlines and generate great publicity.
Devise a public relations plan
Don’t be shy! Now’s the time to spread the word about your success as a Lovie Award Winner in national, local and online media. Here are some tricks of the trade:
- Write and distribute a press release highlighting your win, and use it as a news peg for media outlets to cover your success, growth and future plans. Our sample press release below will get you started:
- In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find in here.
- If media outlets need official Lovie press photos, videos or additional media resources, you’ll find those on our Event Photos page.
Share with your network
Start getting the word out with your network: Send an email to your colleagues, clients, friends, family and customers to let them know about your win and thank them for their support.
Make your win a centrepiece of your marketing plan
Take out an ad in a local or national newspaper or magazine, or add a Lovie Awards badge to materials that you’ve already got in the pipeline. Put a Winner’s logo and/or People’s Lovie logo on your website—that way anyone who visits will know your work is award-winning. (Find official logos and badges here.)
Share your win on social
There’s no better way to spread the word about your win than on social media. Use #Lovies to join the conversation with other winners, and let your fans and followers know you won with a tweet, an Instagram photo or Facebook post, like these winners did last year:
— MEC Ideas (@MECideas) September 27, 2016
— Blue Stag (@blue___stag) October 13, 2016
— FCB Spain (@FCBSpain) October 6, 2016
Shine in your email signature
Every little bit counts! Promote your Lovie win in every email you send by adding a note about your Lovie Award in your email signature.
Spice up your company and personal bio
This time, it’s good to brag. Add this honour to your company or personal bio—it’ll show potential customers and partners that your work is award-winning.