Describe your Lovie Finalist project. What’s the elevator pitch?

"In its purest form, it’s a modern-day interpretation of the old saying “keep your friends close, but keep your enemies closer.” Likewhatyouhate.com analyzes everything you ever liked on Facebook and maps out your political and ideological standpoint—and then counters it. You’ll get an extensive list of pages, people, politicians and groups you most likely hate. Based on how skewed your starting point is, you’ll have to keep liking until you reach a more balanced feed. As every user provides us with a unique set of data, we offer each of them a personal analysis of their filter bubble—and tell them how to break out."

What inspired this particular cause as the subject of your work?

"61% of young people get most of their news from Facebook, but because of algorithms curating their feeds, they’re primarily shown news and views that fit their own. As more than 75% of VICE readers are under 35, this problem hits close to home."

What real-world impact were you hoping to make with this project?

"To make Facebook users aware of their own filter bubble and hopefully change their behavior to gain a more nuanced view on the world."

Did your team have a specific “breakthrough” moment when conceiving or executing this project that you can share?

"Our biggest breakthrough moment was when we discovered that algorithms aren't the problem—it's actually our own behavior. The algorithms are merely mimicking our behavior so in order to change them, we had to change our own behavior on social media by starting to like what we hate."

Was the tech/medium you chose essential to conveying your message? If so, why?

"Our biggest breakthrough moment was when we discovered that algorithms aren't the problem—it's actually our own behavior. The algorithms are merely mimicking our behavior so in order to change them, we had to change our own behavior on social media by starting to like what we hate."

What did you learn in the process of creating this work that you didn't know/expect going in?

"We learned that people are actually really scared to step out of the comfort of their own filter bubble—which made the cause seem even more important."

61% of young people get most of their news from Facebook, but because of algorithms curating their feeds, they’re primarily shown news and views that fit their own.

About the Public Service & Activism category

Social video designed to elevate a cause or provoke action. Platform agnostic—enter any and all social media that best exemplify your work.

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