Mary was forced into prostitution in Poitiers, France while her family back in Nigeria had no idea where she was.
Describe your Lovie Finalist project. What’s the elevator pitch?

Mary was forced into prostitution in Poitiers, France while her family back in Nigeria had no idea where she was.

She tells us how she first met her "madam" and how she managed to escape to start a new life.

What inspired this particular cause as the subject of your work?

Thousands of women are living the same situation as Mary in Europe, they're forced into prostitution often thinking that once they reach Europe they will have a job or study. Having Mary's testimony was for us precious, it was the best way to raise awareness on the situation of the victims of forced prostitution in France. To be able to deliver her message we added a very dark illustration that overall helped her grab the attention of our audience.

What real-world impact were you hoping to make with this project?

First we wanted to give a platform to Mary to be able to tell her story and also raise awareness on this issue. It happens in France, Europe but also elsewhere. Forced prostitution is global.

Did your team have a specific “breakthrough” moment when conceiving or executing this project that you can share?

Not really, but the story was pitched after we found Mary otherwise it would have been difficult for us to tackle the issue of forced prostitution.

Was the tech/medium you chose essential to conveying your message? If so, why?

Illustration and animation was essential for us to tell Mary's story. First it brings a lot more emotion and life to her testimony.

What was the greatest challenge that arose during your work on this? What about the most rewarding moment?

Rewarding moment is when your audience engage with the content, share, discuss it and learn something. That's the most rewarding thing for us.

About the Public Service & Activism category

Original online content documenting public service issues, activism and societal concerns. Individual episodes or entire series may be entered.

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